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1925

Le Plus Fort: L'Intransigeant

Cassandre (Adolphe Jean-Marie Mouron)

French (born Russia), 1901 - 1968

During Paris’s golden age of advertising that followed the war, Cassandre reigned as the preeminent French commercial poster artist. Fernand LĂ©ger (French, 1881-1955) called the designer “an indisputable innovator in the ‘Art’ of the billboard,” noting specifically how his compositions sought a relationship with their urban surroundings. In posters like those for the newspaper L’Intransigeant shown here, Cassandre merged striking typefaces with bold graphic elements—often inspired by Cubism—to capture a modern aesthetic that appealed to consumers and artists alike.

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Resources

LĂ©ger: Modern Art and the Metropolis

This resource guide to the exhibition, LĂ©ger: Modern Art and the Metropolis (on view at the Philadelphia Museum of Art from October 14, 2013, to January 5, 2014) captures the adventurous spirit of Paris in the 1920s through the eyes of painter Fernand LĂ©ger (fair-NAHND LE-zhey) and his contemporaries. Its four main themes are: The City in Painting, Advertising, The Performing Arts, and Architecture.
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Cassandre (Adolphe Jean-Marie Mouron), Le Plus Fort: L'Intransigeant, 1925 | Philadelphia Art Museum