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c. 1925

Botot Dentrifices: Liquid, Powder, Paste, Soap

Georges-Pierre Beuville

French, 1902 - 1982

An apothecary dressed in a seventeenth-century theatrical costume, similar to one worn by the physicians in Molière's last comedy--Le Malade imaginaire (The imaginary invalid) of 1673--peers over his glasses while holding two products in the Botot line, a toothpaste and a liquid dentifrice. Although the figure is bold and stylized, the depiction of the products is more detailed and realistic to ensure brand recognition.

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Georges-Pierre Beuville, Botot Dentrifices: Liquid, Powder, Paste, Soap, c. 1925 | Philadelphia Art Museum